Working in white label is not just about outsourcing a business. This commercial technique brings numerous advantages both for the service manufacturer and for the company that utilizes it.
Definition of “white label”
The principle of “white label” is based on a commercial technique that involves providing instruments, products, and/or services to a company without indicating the brand or origin of the transmitted products. The company that supplies a white label product to another company is called an Original Design Manufacturer. In particular, these invisible signs, which are unknown to the general public, are blurred under the user brand name. In other words, it is the principle of “invisible outsourcing.”
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Developing a business through white label
In certain markets, companies with experience in their industry try to differentiate themselves from their competitors; the reasons can vary: increasing competitiveness, better meeting the specific and recurring needs of customers, expanding into another business area, etc. quickly, and they do not necessarily have the time or skills needed to develop the necessary tools on their own. A white label provider then offers technical expertise, experience, and market knowledge to quickly meet the sponsor’s needs. A white label service allows them to focus on their core business and outsource the company to develop its technical and strategic part. It saves time and money (time for technical specialization, possible recruitment, implementation of a business strategy, etc.).
Onlink, a web solution in white label
Onlink, a 100% French company, relies on this white label principle by selling its clients a complete and turnkey web solution in its colors. The service includes: a sales tool to assist in the resale of the website, the creation of the client’s website according to its graphic charter, the domain name and hosting of the website, SEO, integration of social networks, as well as a statistical report of the pages according to convenience.
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Working in total transparency, Onlink, which created the entire site, is completely removed behind the name of the distribution company and will only intervene upon request in all matters related to the maintenance and updating of the site in question. This technique ensures that a custom-designed website is online for the end client in just 10 days.
This collaboration notably allows the printing company to develop its service portfolio and meet its clients’ needs, without having to develop a new activity and manage its technical aspects.
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